Tag Archives: Startups

10 Marketing Ideas For StartUp Businesses

 Starting a business is an exciting way to launch a new career. Entrepreneurship presents us with unlimited opportunities to share our passion with like-minded communities. That’s why branding is so important because it reminds people Who you are, What you do and Why it matters.

 

 Before moving forward in the brand development process, make sure you’ve selected the business name, colors, fonts, company logo, slogan, mission statement and targeted audience for your idea, product or service. Canva is a great software if you’re interested in creating them yourself. These items build a strong foundation for your promotional efforts. The next step in building your brand is Promotion.

 

A variety of marketing materials can be used to promote your brand. Keeping your business memorable in the minds of consumers requires consistency. No matter what business name, colors, fonts, company logo, slogan, mission statement or targeted audience you choose, all the company’s marketing materials should match. For example: Amazon.com is a good example of brand consistency! They started out as an online bookstore and continue to add new products & services while keeping brand elements the same. Amazon includes company logos and colors for each product line on packaging, websites, mobile apps, company uniforms and more!

 

 Here’s a list of 10 ways to promote your brand. 

 

  1. Contact Number  – A contact phone number used exclusively for business is a great way for potential customers to reach you.

  2. Professional Voicemail – Having a professional business message recorded on your phone helps build credibility with customers.

  3. Business E-mail address –  A standard email address is acceptable but having an email address that matches your business name is a bonus!

  4. Marketing Plan – Businesses that plan methods of promotion overtime, have the advantage of effectively measuring their results which can save them time and money (Return on Investments).

  5. Domain Name & Company Website – Buying a domain name (web address) gives online shoppers a description to find your information online! While your website is a visual display of your business on the internet and often required to qualify for grants & business loans.

  6. Promotional Materials – Often displayed as printed or physical products to market your brand. Examples: Custom apparel, office supplies and company vehicles!

  7. Social Media Accounts – Allow you to build relationships, advertise and publish information across various online media channels. Examples: Blogs, video conferences, niche websites, business directory listings etc.

  8. Public Relations – Creating the opportunity to reach a broader audience by sharing your business with press releases, news articles, magazines and more!

  9. Special Events – Inviting groups of people to visit your booth, participate in sponsorships or attend events is a great way to promote your business.

  10.  Paid Advertising – Whether it’s printed, digital, TV commercial or a radio ad, this form of marketing is one of the fastest  ways to reach your targeted audience.

 Every organization has a brand identity that consumers use to make buying decisions. Business owners who develop their brand attract new business, gain supporters and satisfy repeat customers.


For more information on how we can help your business, Schedule a 123 Info Session 

Small business Retirees

8 Ingredients For A Solid Digital Marketing Mix

By: Kayla McDonald

This post was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet. 


Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below.

Key Areas of Digital Marketing


Brand Strategy 

Web Design

Content Marketing

Search Engine Optimization

Social Media Marketing

Online Reputation Management

Web Analytics

Digital Advertising



Checkout the glossary section below to learn more about the terms and how they impact your business.


Glossary: Key Areas of Digital Marketing


  • Brand Strategydeveloping a long term plan to help a brand reach specific goals. Examples include: Taking steps to  promote the unique personality of an individual, product or service.


  •  Web Design – Building websites, apps and mobile programs using a variety of today’s programming languages. Examples include: Html, CSS, Web Hosting services and more.


  • Content MarketingCreating a variety of written or audio/visual media to build brand awareness. Examples include: Blogs, email messages, meme graphics, infographics and videos. 


  • Search Engine Optimization (SEO)Using a variety of techniques to rank at the top of search engine results. Examples include: Related keyword searches, tagging photos, Local Listings, searching for topics in Bing, Google, Yahoo…


  • Social Media MarketingUsing social networks to communicate, generate website traffic, improve public brand perception etc. Examples include: Regular posting, monitoring and responding to comments on websites like Facebook.


  • Online Reputation Management (ORM) – is attempting to shape the public’s opinion of a business, individual product or service by influencing, monitoring and responding to online information about it. Examples: Online comments, reviews and testimonials from websites like Yelp, Google My Business and Ripoff Report.


  • Web Analytics – Using research tools on websites to gather data about online visitors. Examples: Gathering data through websites, the use of cookies or both. 

  • Digital Advertising – developing or using paid advertisements to display on the internet. Examples: Paying for visual ads that drive traffic to a website, webpage or application.



    Like this article?

    Please share it with your network and tell me which strategy you’re currently using? 

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