The success of any business is hinged in a very large way on your marketing and promotion. If you have the best product in the world, then that means nothing unless you can tell people about it and they know how to get it. Likewise you might have a real piece of tat for sale – but if you can offer it to enough people and make it sound good in the process then you can stand to make a rather large profit.
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If you have a local business then this marketing works very differently. In some ways you will be able to more easily reach people, but at the same time you are likely to be doing so on a smaller scale and with lesser funds.
There are some strategies that can make this a lot easier, and here, we will look at some of them using local business in Rockland County NY as an example.
Word of Mouth: For small local businesses and startups, word of mouth is an incredibly effective tool. When you start out your friends and family will want to help you and to support you and they can do so easily by buying a couple of your items or eating in your restaurant/letting you cut their hair etc.
At the same time though you can also get them to help by spreading the word themselves – by bringing friends to your business and by showing other people your products. Then, if you are sure to make your product as good as possible, then hopefully each of those people will want to come back, and will tell their friends and so on.
Voucher Sites: Voucher sites are ideal for attracting a lot of business. Here you would simply look for coupons for local business in Rockland County, NY. These then allow visitors to browse local businesses by area and to find the ones that interest them. You then provide an offer as an incentive to those customers, and this then ensures that you get the maximum number of people coming to your business which makes up for the money off you are offering.
Magazines: There are plenty of local magazines and glossy leaflets that review restaurants, bars and other businesses in the area. By getting a listing in one of these you can then increase our exposure in the area considerably. Just ring up the editor and discuss the possibility of a feature or a review and you will often be surprised at how able to comply they are.
SEO: SEO is ‘search engine optimization’ and involves making sure that your website comes up as the first listing for a range search terms on Google and other search engines. By targeting local search terms – such as ‘hair dressing Rockland County NY’, you can improve your targeted traffic.
Online Advertising: Advertising on sites like Facebook allow you to advertise to people specifically based on certain criteria including their location. This kind of targeted advertising ensures you are not wasting money on people who aren’t at all local.