As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there’s no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.
That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted, number of views, comments, direct messages etc.
Once you’ve gathered some data, compare it to the business goals. Mhmm… you know I advocate for Goal setting because it’s critical in measuring results!
To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media:
“How did you hear about us?” This is a valuable question to ask new leads
Who are my posts reaching?
Do the users being reached match our ideal customer profile?
Which online activities had the best response?
Have our social interactions lead followers to ask questions, share contact information or schedule meetings?
Are we getting positive feedback or client reviews?
I hope this information was helpful. Feel free to leave a comment and let me know if you’ve ever felt this way about social media marketing for your business? Where did these questions lead you? Keep in mind, this is just a short list of data points to consider when you need answers fast! However, if you wanna know how to apply this in your business … send me a message or visit my website to book a Free discovery call.
This post was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet.
Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below.
Key Areas of Digital Marketing
Search Engine Optimization
Social Media Marketing
Online Reputation Management
Checkout the glossary section below to learn more about the terms and how they impact your business.
Glossary: Key Areas of Digital Marketing
Brand Strategy – developing a long term plan to help a brand reach specific goals. Examples include: Taking steps to promote the unique personality of an individual, product or service.
Web Design – Building websites, apps and mobile programs using a variety of today’s programming languages. Examples include: Html, CSS, Web Hosting services and more.
Content Marketing – Creating a variety of written or audio/visual media to build brand awareness. Examples include: Blogs, email messages, meme graphics, infographics and videos.
Search Engine Optimization (SEO) – Using a variety of techniques to rank at the top of search engine results. Examples include: Related keyword searches, tagging photos, Local Listings, searching for topics in Bing, Google, Yahoo…
Social Media Marketing – Using social networks to communicate, generate website traffic, improve public brand perception etc. Examples include: Regular posting, monitoring and responding to comments on websites like Facebook.
Online Reputation Management (ORM) – is attempting to shape the public’s opinion of a business, individual product or service by influencing, monitoring and responding to online information about it. Examples: Online comments, reviews and testimonials from websites like Yelp, Google My Business and Ripoff Report.
Digital Advertising – developing or using paid advertisements to display on the internet. Examples: Paying for visual ads that drive traffic to a website, webpage or application.
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