Local Business Internet Marketing

I am so excited about local businesses, because the whole landscape of business marketing has changed dramatically. I do know how business owners feel and think about their businesses, because I was a business owner of a brick and mortar business myself. It could sometimes be very hard for local businesses to keep up with all the new methods of promotion and keep on track to stay ahead of the pack.

Each and every business owner wants to be in the front line of marketing, because this is where the money is. Yes, there are some businessmen who are “OK” with their business’s trend but I can’t see that they will get any satisfaction from the fact that they just survive each month. This wasn’t the reason why they had started their business in the first place.

New methods of promotion in internet marketing are being discovered monthly, old methods despite. If your business doesn’t have a website, you are leaving money on the table and your competition is raking it in. You are left behind and this isn’t a nice thought at all. Not everyone knows how internet marketing works, so don’t blame yourself. You can’t be an expert on every level of your business.

Local business marketing agents are people who studied internet marketing, watched it over years and learned how everything worked. People who worked eighteen to twenty hours at some stage on the internet just to understand how search engines work and let me tell you one thing today, search engines are changing their algorithms frequently and rankings can change hourly. So for a marketer to keep track with all the changes, is no picnic.

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No businessman can manage his/her business and handle online marketing themselves at the same time. Every strategy a local business marketer develops and deploys always has the end-user in mind and I can assure you that a business marketing agency is very careful with each and every step he/she takes because he/she isn’t working with his/her own business, but with someone else’s.

The uniqueness of local marketing online is that there is a ton of marketing information available on the Internet but not everything works for local business marketing. This game is different, folks. Local businesses need to deal with concepts like local business results, citations, address verification, local directories, offline authorities and reviews. You can understand that online businesses without geographic boundaries have never had to deal with these things.

The best Internet marketers with no local Internet marketing knowledge will absolutely fail trying to apply their strategies when marketing a local business and this is what businessmen always keep in mind when choosing someone to market their websites online. You NEED to have local Internet marketing knowledge to get results and your local business marketing consultant or agency will be equipped with this unique knowledge.

Local businesses want to make money and they need clients to make that money. They have to advertise on and offline to reach those clients. A website is an extension of a businessman’s business.

To market a client’s local business online, requires education in three areas:

Driving traffic to their website.Converting that traffic with a Call-To-Action.Measuring your activities and improving performance.

Now, you do have to have the inside knowledge of all the above. To get a website on the internet can be easy and some people are savvy enough to do it themselves. But there is a trick in doing this. To make your website, search engine friendly, in order to get ranked in the search engines, isn’t so easy. Even though you hire someone to do so, you still need to know exactly what you want, what you want your website to look like and who you’re wanting to target. Keywords must be in place and in short, you have to guide the person who is developing your website so that they can deliver what you want.

This can be very confusing to a business owner and therefore it is best to call in the expert who knows all these things, to help you so that you can focus on your business and your clients.

To advertise your business online is absolutely unique because your clients will immediately think: “This business knows what it is doing, I will go for it.”

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Local Business Seo – Optimize Your Site For Local Traffic

Using an internet marketing for small business strategy such as email permission based marketing, local business owners can grow their businesses despite the economic doom and gloom. If I was to ask a passer by in the high street of my local village here in the UK , if it was possible to double the profits of a local business, I am sure they would say, ” never – not in today’s economic climate!” The reason many people think that you cannot double profits is because they assume a business would need to double the number of customers – and that would be far harder under recessionary conditions.

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To answer this question let us look at what needs to happen in order for a business to grow. There are three ways in which a business can grow

1. Get more customers

2. Increase the value of their transactions

3. Get those customers to spend more often

So in order to double the profits of our local business we could in fact try to achieve any and all of these three factors. Results have shown that profits will double even if you are only able to increase the customers by thirty per cent, increase the transaction value by twenty per cent and increase the frequency of purchase by thirty per cent.

Well, you might now say, I can understand all that, but it’s still a hard task in the current recession. With the correct internet marketing for small business strategy it is easily possible. As a local business owner you need to learn how to influence other people to interact with you so that they will do business with you and make a purchase. In short you need to immerse yourself and become a student of marketing.

The primary way you can influence others is to build a relationship with them. You can easily do this with a permission-based email marketing system that follows up on your website visitors and others who opt in to your business email list. Install an opt in form on your website so that it captures the details of your visitors in exchange for a free special report as a gift. Once you have their details you need to be following them up with emails that pre-sell products and services as well as useful information that they will appreciate.

This permission based internet marketing for small business strategy works because it establishes a long term relationship with them to the point where they can trust you enough to make a purchase. After a while you will see that the members of your business email list come to know you so well that each time you send out a mailing. to promote a product they need, they will buy. In this way you can increase the transaction frequency, the value of each transaction and the number of customers who are purchasing. It is a well-known fact that consumers do not usually purchase from strangers.

If you can focus on your customer first, and add value to their lives, you will also find that the money side of your business will take care of itself. As you think more about what you can do for your customer you will find that your work becomes far more pleasurable and the money will follow.

So as you can see, by learning some internet marketing for small business strategies like email marketing, it is possible to double the profits of a local business.

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Google Plus Business Pages Now Available For Local Business

The success of any business is hinged in a very large way on your marketing and promotion. If you have the best product in the world, then that means nothing unless you can tell people about it and they know how to get it. Likewise you might have a real piece of tat for sale – but if you can offer it to enough people and make it sound good in the process then you can stand to make a rather large profit.

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If you have a local business then this marketing works very differently. In some ways you will be able to more easily reach people, but at the same time you are likely to be doing so on a smaller scale and with lesser funds.

There are some strategies that can make this a lot easier, and here, we will look at some of them using local business in Rockland County NY as an example.

Word of Mouth: For small local businesses and startups, word of mouth is an incredibly effective tool. When you start out your friends and family will want to help you and to support you and they can do so easily by buying a couple of your items or eating in your restaurant/letting you cut their hair etc.

At the same time though you can also get them to help by spreading the word themselves – by bringing friends to your business and by showing other people your products. Then, if you are sure to make your product as good as possible, then hopefully each of those people will want to come back, and will tell their friends and so on.

Voucher Sites: Voucher sites are ideal for attracting a lot of business. Here you would simply look for coupons for local business in Rockland County, NY. These then allow visitors to browse local businesses by area and to find the ones that interest them. You then provide an offer as an incentive to those customers, and this then ensures that you get the maximum number of people coming to your business which makes up for the money off you are offering.

Magazines: There are plenty of local magazines and glossy leaflets that review restaurants, bars and other businesses in the area. By getting a listing in one of these you can then increase our exposure in the area considerably. Just ring up the editor and discuss the possibility of a feature or a review and you will often be surprised at how able to comply they are.

SEO: SEO is ‘search engine optimization’ and involves making sure that your website comes up as the first listing for a range search terms on Google and other search engines. By targeting local search terms – such as ‘hair dressing Rockland County NY’, you can improve your targeted traffic.

Online Advertising: Advertising on sites like Facebook allow you to advertise to people specifically based on certain criteria including their location. This kind of targeted advertising ensures you are not wasting money on people who aren’t at all local.

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Local Business Internet Marketing Is Easy To Comprehend

Local business internet marketing strategies can help your small business to survive this recession. The current downturn in the economy can cause many local business owners to become so concerned that they reduce their marketing and selling budgets in fear. However, there are two basic activities that you as a local business owner can do to ensure that you not only ride out the recessionary storm, but grow your business in spite of it! These two activities are marketing and innovation.

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Local business internet marketing strategies involve a myriad of activities that generate new customers or get existing customers to make repeat purchases from your business. Innovation activities are those ones that will add value to your products and services. In order to grow a business there are three things you can do to make that happen.

1. Increase the number of customers

2. Increase the value of each transaction and

3. Increase the number of times existing customers buy from you

If you do the mathematics required it can be shown that in order to double your business, you only need to increase these three factors by twenty to thirty per cent. Most people think you would need to double your customers numbers, but actually you only need to increase them by about a third. The way in which you can increase these three factors is by using local business internet marketing and innovation type methods.

The good news for you, as a local business owner, is that you can survive this recession and thrive by learning about and becoming really good at internet marketing for local business techniques. Think about what irresistible offer you can use to entice new customers into your local business. This must be focussed on your customer and offer real value to them. It may be a free offer or one that offers a significant reduction in price. The idea here is to use it to attract new customers.

Once a customer has consumed your irresistible offer, you can offer further products and services of increasing value to them. These products and services are called your value ladder. It is made up of a list of products and services of increasing value which can be offered to your customers. In this way you are able to keep offering further value and service to a customer, rather than just selling one product to them once. If your local business offers only one product , then you will be constantly sourcing new customers. With a value ladder of products and services in place, you are able to move existing customers onto higher value items.

You can then set up a lead generation website with your irresistible offer as an ethical bribe in exchange for website visitor’s details. Set up an autoresponder service to create a follow up system and promote and educate them on your products and services. Using social media sites you can engage with your prospective customers by sharing your story and personality to develop a relationship with your target market. Set up some traffic generation strategies to drive more targeted visitors to your local business website.

So, as you can see from this brief description, you can use these local business internet marketing methods to enable your business to grow even though there is a recession. Create an irresistible offer, set up your value ladder, install a lead generation website with an autoresponder service to follow up on prospects and then continue to drive more traffic to your website. The key is to start implementing these techniques now.

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Easy And Cheap Ways To Promote Your Local Business

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The online social networks are changing their designs and looks frequently to provide their members with a fresh and distinct experience to stay connected with their loved ones. Many online social networks like Facebook also offer specific options to the users to promote their business. In comparison to other networks, Facebook offers specific advertisement mediums to build a popular brand along with sustaining a base of regular customers. Some of the advertisement options are also suitable for small and local business models. Based on your online marketing strategy and budget, you can choose the right options to promote your business before millions of regular Facebook users.

Multiple Advertisement Models: Facebook allows business owners to promote their business through multiple options. You can choose the right advertisement model to suit your advertisement goals and budget. If you can spend some funds, you can promote your business through the Facebook pay per click (PPC) ad model. At the same time, a business with limited advertisement resources can also run promotional campaigns on Facebook through its profile, page and groups. You can even combine the free and paid advertisement options to get the desired objectives on your predetermined budget.

Options to Get More Likes: The performance of the Facebook ad campaign is normally measured in terms of likes. Facebook even organize various contests to make photos and videos viral. With more likes, you can add more fans by making your pictures and videos popular. You can always implement a proper strategy to get more likes for your photos and videos. At the same time, many business-owners also buy Facebook contest likes to promote their business. Similarly, you also have options to buy Facebook photo likes to advertise your products or services by getting the photos viral. You can even regularly interact with your customers to collect their feedback, suggestions and comments on various key topics.

Selecting Target Customers: Many online marketers consider online social networks to be more effective as an advertisement platform in comparison to the online search engines. As people share more personal and professional information as part of their social networking profiles, a marketer can easily target the right segment of customers. The PPC ad model run by Facebook also allows advertisers to run the campaign by selecting the age group, location, profession, tastes and likings of the users. So you can always prepare the online marketing strategy by keeping in mind your most relevant customers.

Evaluation of the Media Marketing Campaign Performance: Many business-owners find it difficult to monitor the performance of their online marketing campaigns. If you are not an online marketing professional, you will require simple and regular reports to evaluate the performance of the social media marketing campaign. Facebook offers a set of simple tools to monitor the effectiveness of your online marketing strategy on a regular basis. You can even incorporate the desired changes immediately to achieve the desired objectives. These tools also enable business owners to build popular online brands in addition to increase the online sales figures of their respective businesses.

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Low Cost /Cheap Web Design For Small Or Local Business

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If you own or run a small local company it is very probable that it provides your only source of income. It may also be the case that your marketing and advertising budget is limited. In these cases it is really vital to make sure that you chose the best form of promotion to make sure that you get the best come back for every penny you spend on marketing as this can often be make or break for any small business.

In order for you to have a flourishing small business and make a good income from it, it’s vitally essential that people are aware of your services and that they can find you easily should they wish to use you. This is true no matter what small business niche you are in. In order to be a profitable small business owner then you must take the necessary steps to get your company in front of as many eyes as possible.

There are many way in which you can do this such as advertising in your local paper or paying for a listing in your local yellow pages or similar business or local directory. The main trouble with these avenues though, is that they can be very hit and miss at times and getting your marketing message in front of your tangible target audience can in many cases be down to pure luck more than anything else.

Cold calling customers directly is another outstanding way of winning new business as it allows you to call people frankly and bond to them on personal level, though this can be a time intense and expensive way of marketing particularly if you are a small local business and your numbers of staff are limited. One reasonably priced and useful way of advertising any small business is to use a local flyer or leaflet distribution service. In many cases it is best to choose a local company because they are more likely to know the area and are more likely to also know where your target market is based. If you owned a very expensive restaurant, there would be no point in delivering leaflets to people who live in low income houses because they are not your target market.

Also it would not make any business sense marketing your automobile repair and servicing business to people who live in apartments that do not have spaces for cars. Both of the above cases would be a detrimental waste of your marketing budget. The best marketing plans and advertising campaigns are those that can get close to the people that you actually want to come and spend their money with you.

Using flyer and leaflet distribution service can help to keep you costs down due to the fact that they can distribute your leaflets to potential customers that live close to your business. If you are targeting high income families then it makes sense to get someone to deliver your leaflets to homes where high income families live (and not city centre apartments or retirement homes)

If you do this you’re more likely to have success in your advertising and as a result of that bring more money in to your business. Flyer and leaflet distribution is not just a sway of creating new sales and leads pretty quickly, it is also one this is the best ways of efficiently targeting people in dense areas such as cities and large towns.

A well as this, making use of an efficient flyer distribution service is a superb way of informing potential customers that your business is out there.

Discovering the most cost efficient and efficient way of advertising your small business and marketing your services is an vital component of small business success, especially if you want it to go from strength to strength in a competitive marketplace. There are lots competitors who are all competing for your target markets spend.

What will you do to make sure that it is your business that gets this spend and not one of your competitors?

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Local Business Internet Marketing Is Easy To Comprehend

Groupon essentially sends you a new huge coupon every day for your region. The deals you find in these coupons can come from pretty much any business that signs up with them, and are often pretty significant. Groupon is the definition of a “win win” solution. Consumers win because they get a huge discount at many local businesses, and businesses get exposure and new customers.

Anyone who has a local business should check out the great promotional opportunities that partnering with Groupon has to offer them from their web page.

Should you Sign up With Groupon?

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Because Groupon is still pretty new, it’s understandable that a local business owner might be a little apprehensive about working with them. This is especially true because often local businesses don’t have the same web presence or savvy as nationwide businesses (despite the ease of use of modern website software), and often rely more on word of mouth, foot traffic and regulars to make their money.

Well, hopefully a quick overview of the numbers will help you change your mind about featuring your business in Groupon. For starters, there are over 24 million people subscribed to Groupon. There are over 150 US cities that Groupon operates in. It’s been featured on all the major networks and news stations, and it can easily bring in thousands of new customers with a single feature.

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If you’re still not convinced, then hop on over to their free business website and check out their “Success Stories” section and you’ll see some real-world case studies of local businesses that expanded greatly by participating with Groupon.

First Things First: Make Sure you’re Ready

There are plenty of small businesses that expect to only get a couple hundred new people coming in to their store who are then swamped by one to two thousand people coming in and redeeming their deals. While overall this is a good thing, if you aren’t ready for a huge surge in customers you might want to prepare before getting set up with Groupon. You should also make sure you create a website before getting featured if you haven’t already.

You also want to make sure the numbers work out. In general you need to offer at least a 50% discount on your services, and you are likely going to have to give away 50% of your remaining revenue resulting from the offer to Groupon itself. While there have only been a couple people who were actually hurt from signing up with Groupon, it’s important that you make sure the numbers work out in your favor before you dive in head first.

Getting Set Up

That being said, it’s really pretty easy to offer a deal for your local business with Groupon. All you have to do is go on their website, look at their digital portfolio of successes, and then click on their “Get Featured” link. You’ll have to fill out some information (normal information like name, address, business name, etc.) You can also give them a call at (877) 788-7858 if you’d prefer to give your information to someone on the phone. After you submit your information, you will be contacted by one of their sales reps who will speak with you about what you’d like to offer and who will help you get everything in order to be featured.

Once you have your deal in order, then all you have to do is wait to be featured and then help out all of your new clients! Create a website, get your business ready for the rush of customers, and then enjoy the benefits of this great new form of promotion.

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