The MOST Dangerous Number

As with most advice shared with you as a kid, rarely do you understand what it means until later in life…

One I heard more than a few times growing up was, “Don’t put all your eggs in ONE basket.”  

As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends. 

Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student, (as that was my dream school). 

Thankfully I got in, but what devastation I would have felt (she realized this as well) if I wouldn’t have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology. 

After college, when I started in sales, my managers would heed this same warning when it came to clients. 

ONE is dangerous. 

If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him say this: 

“The most dangerous number in business is one.” 

He couldn’t be more right. 

Think about only having one client, one supplier, one distributor, one salesperson, one product, one marketing strategy… 

Would your business survive if you were solely dependent on that one thing and suddenly it disappeared? 

As I started my own businesses, the danger of the number “one” always remained front and center in my mind, especially when it involved direct revenue streams (marketing and sales).

I want to focus on this particular area because contrary to what you might think, (and with all the emerging marketing channels and options available out there), business owners are just NOT diversifying their marketing. 

This absolutely mystifies me. 

I talk with business owners all the time and I’m shocked every time one of them tell me they rely solely on Facebook (for example) for all their lead generation initiatives and depend on one strategy to reach all their revenue goals.

Meanwhile, I’m thinking…

Don’t they realize what’s happening as far as iOS privacy changes? 

I wonder how much their conversion rates and CPL has increased, or if they are even aware…

How many more restrictions will it take before their “sure-fire” channel and strategy come crashing down? 

Don’t get me wrong…I kind of get it. 

It was absolutely thrilling to experience that home-run winning strategy or that killer breakthrough that single-handedly propelled my business forward… 

It was tempting to invest all my energy and money in that “one” sure-fire revenue generator. 

But I would always remember the danger of the number “one”. 

Never invest all of your energy, attention, or resources in just one thing or place… 

If it disappears you’ll be left with nothing. 

Let’s take a closer look at that “one” sure-fire strategy…

 There’s no reason to stop doing it. In fact, you’d be foolish not to continue running it. 

The smart play is to cover your bases and take advantage of the new opportunities right in front of you. 

The opportunity could be to start testing another strategy. Or channel. Or vehicle in addition to what you’re already doing.   

Back in the day when I started my first business, I didn’t have a lot of money to put towards marketing. 

But what I became very disciplined at, is continually re-investing a portion of that revenue earned from the strategies that were working into different channels until I found another one that worked. 

I’d continue to do this over and over again. I got to the point of running multiple “sure-fire” campaigns at once and always having one or two “tests” running simultaneously. 

When one stopped working as well, or stopped working altogether (and trust me, one will), I would put it on the back-burner and focus on the other channels and strategies that were working. 

Always be testing.

The key is to make sure that you are never left with just one strategy or channel that you are completely dependent on. This is how to set your business up for long-term growth.    

There’s actually a name for this approach…

Integrative Marketing or Multi-Channel Marketing.  

By diversifying your marketing and integrating multiple channels into your overall approach you’ll also:  

Reach more of your target audience.

You know as well as I do… Our prospects and ideal clients aren’t just in one place. When you expand your reach, you can attract more of your target audience. 

You’ll also re-engage prospects and clients that might also be on those various new channels you develop a presence on. 

Plus, when you utilize multiple channels, you get the added advantage of leveraging them to help boost the other. It’s a great way to coordinate efforts and cross-promote. 

The key to leveraging multiple channels successfully is to first ensure they are the right channels. 

Then make sure your message is congruent and consistent across the board. 

I’m sure you can imagine just how vital these two elements come into play when you start running ads across multiple channels and platforms. 

Not sure how your ad and traffic results measure up? 

Want expert guidance on how to optimize and maximize your ad spend?

Our team manages tens of millions of our client’s ad dollars every year. 

We perform a 30+ point inspection/audit process called an Ad Audit where we identify any and all gaps from the first touch point to the last.  

Many of our clients instantly cover this audit investment just from one or two improvements we uncover for them. 

To your success, 

David

Active Campaign Certified

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The most powerful free traffic source on the internet right now is without a doubt “Referral traffic”. Companies spend millions of dollars each year to be seen on Social Media as much as possible.

Now you dominate any social media platform using the power of referral traffic through a fabulous new software called “GrowViral”. 

GrowViral easily captures leads and turns them into advocates for your brand, Opt-in pages, or campaigns.

When a subscriber joins your list they receive an email and get a ‘share link’. They can then earn rewards or win prizes for sharing your pages and campaigns with their friends over their social media accounts.

The software is easy to set up, it takes literally minutes to install. But, makes a huge impact on the amount of traffic that you get. In fact, you can easily generate up to 300% more leads simply by adding ‘GrowViral’ to your opt-in and pre-launch campaigns.

The Product Explained In Detail

GrowViral has 3 powerful automated referral tools for traffic generation.

Top marketers know: “it’s easier to generate leads through referrals of your brand than it is to get a new subscriber through your own efforts”.

The marketers focus on viral growth to make their subscribers their brand’s advocates. And when they are successful. It results in free, and highly targeted referral traffic. 

Here are the 3 powerful tools GrowViral uses:

Viral Growth Tool #1: Viral Sweepstakes

When a new subscriber joins your subscriber list, instead of taking them to a regular welcome page, Swap out your old form for what we call a ‘sweepstakes form’.

This form enrolls them into your subscriber list but then offers them the chance to go into the draw to win a grand prize(it could be anything like pdf, ebook, video, etc.) at the end of the month from your company for simply spending a few minutes to share your Opt-in page, products, business, or event with their friends or social media connections.

This campaign takes a couple of minutes to set up but you will grow your email list faster.

Viral Growth Tool #2: Milestone Rewards

This works extremely well for opt-in pages, eCommerce businesses, online events, or pre-launch campaigns.

Rather than offer you a grand prize for a sweepstake contest. Now what you do is motivate your new subscribers or customers to share to unlock a reward based on a couple of actions.

For instance, if you share a website with your subscriber and you subscribe to the list with 3 of their friends. You release a 10 percent coupon or a new product, membership feature, module, or any other reward you might want.

These campaigns do work the best with evergreen style campaigns. Where you want to generate evergreen traffic for your campaigns gradually that you can rely on.

Viral Growth Tool #3: Leaderboard Campaigns

The third tool we deploy is what I call the ‘Leaderboard Campaigns’. This is where you use one or both of the tools I mentioned previously along with a publicly viewable and accessible leaderboard.

You’re creating an engaging and social competition in order to motivate your new subscribers or customers to share your offers in exchange for rewards. But you’re also using people’s human nature and desire to win to motivate them to promote more.

What Are The Best Features?

a). Unlockable Reward Milestones

Choose to unlock prizes when subscribers complete 1 or more tasks

b) Unlimited Rewards

Create an unlimited amount of rewards you can offer to your new subscribers.

c). Set & Forget Rewards

You can schedule in rewards to automatically be unlocked as subscribers share your viral campaigns. Completely hands-free.

d). Share Anywhere ‘Magic’ Link

Give your subscribers a URL they can share anywhere to earn points. Email, Social Media, Skype, Telegram, YouTube… subscribers can share your campaign ANYWHERE.

e). Social Action Templates

Motivate your subscribers to share across their favorite social network. With your choice of ‘Clickable’ social actions.

f). Facebook & Twitter Templates

Customize how your subscriber’s posts look over Facebook & Twitter. Stand out from the crowd with professional share images & custom text.

SEAMLESS SOCIAL MEDIA INTEGRATION:

Integrate across Facebook, Twitter, Linked In, Pinterest & Whatsapp

a). Unique URL Tracking System

Track every share with 100% precision. Your subscribers will always be credited with every referral they make.

b). Auto-Select Winners At Random

Choose to automatically select a winner at random. Automate ‘Contest’ Winner selection & rewards.

c). Auto-Select Winners Based On Points

Make your contest a race to the top. Award your biggest advocate with a ‘contest’ based on ‘total points received’.

d). Automatically Reward Subscribers With Coupon Codes

Local businesses and eCommerce stores love this feature. You can automatically reward your subscriber’s actions. Sending out a coupon code.

CUSTOMIZED EMAIL TEMPLATES:

a). Welcome Email

Welcome your new subscriber and provide them with their ‘Share link’ directly within the first email you send to them after opting into your list.

b). Reward Unlocked Email

When your subscriber unlocks a reward from sharing your GrowViral campaign. Automatically send out a reward unlocked email with the download link or coupon.

c). Congratulations Email

When a subscriber successfully refers a new subscriber or customer to you. They automatically receive a congratulations email with an encouraging message. This email can show how many more invites they need in order to unlock the next tier of reward.

d). Embedded Social Buttons Inside Email

Social Buttons are embedded directly into your emails. Subscribers can share with one click directly from the emails sent out by GrowViral.

VIRAL FUNNEL DESIGNER:

a). Visual ‘Drag N Drop’ Template Editor

Completely customize or build beautiful, lead-generating ‘GrowViral’ campaigns with the ‘Visual Editor’. Easy to use you can completely customize the look and feel of your campaigns in just minutes.

b). Final Results Tally Page

When your contest has concluded GrowViral automatically generates a ‘Final Results’ page. This showcases the results of your contest, who won, and more.

c). Support For Over 20 Languages

The app support over 20 languages including English, Spanish, German, Dutch, Russian, and more. Run campaigns for clients all around the world.

d). Works On All Devices – Mobile Ready

GrowViral works on all devices. You can set up your campaigns on your mobile device, manage your campaigns. Your subscribers can see your campaigns from their mobile devices.

e). Custom Domain With SSL

Host the pages on your own custom domain. Each domain added to the system automatically generates an SSL which is included with it.

EMBED CAMPAIGN:

a). Embed Your Campaigns Into Your Own Website Pages

Effortlessly embed your campaigns into your own website or any external website of your choice.

How You Profit From Viral Growth Marketing?

A lot of traffic can be generated by viral growth tools like the 3 above mentioned on their own. You will not necessarily lead to more customers except in combination with email. As email is your viral traffic monetary mechanism.

Actually, e-mail marketers from litmus estimated that every subscriber on the brand lists examined last year worth an amazing $42 on average. This is an unbelievable 42:1 return.

Therefore, email is not just important… it is the most important ingredient for your business to grow your Subscriber List…

Should You Get GrowViral?

Within minutes from now, you’ll have at your fingertips ‘founder access’ to an elite software created for Viral Growth Marketers. Ready to work hard for you that help to boost the amount of traffic, leads, and sales you generate.

Once this launch is over the founding special price will be gone forever. They’re going to be in the future building this software into a start-up-style software for a monthly and a yearly fee. You can secure your founding access right now when you get access today for a low one-time price. If you’re serious about growing your campaigns viral. If you want to stop paying expensive developers to create viral campaigns or if you want to quit paying high monthly fees that other software are charging. Go now and get GrowViral.

What is digital marketing?

Digital marketing is powerful as it can market your service or product online to bring traffic to you. These traffics can be paid leads or organic leads depending on which type of digital marketing is used. There are a few types of digital marketing:

1. Search Engine Optimisation (SEO) to get free leads
2. Search Engine Marketing (SEM) to get paid leads
3. Social Media (Facebook/Instagram/Linkedin) to get paid leads via advertisement with detailed targeting

At Marven Industries as a digital marketing agency, our agenda is to help you increase your leads and convert them to your customers. With digital marketing, our services can make your business sustainable no matter you are in B2B or B2C sales. The approaches to tackle B2B and B2C industries are different but they can both be scaled later on when the business is profitable and sustainable.

Marven

Digital Marketing – Why Digital Marketing?

Digital Marketing

Utilizing online distributions techniques to advertise items is known as electronic marketing. This approach is both time conserving and cost-effective. Digital marketing is done via items such as cellular phones, SMS, MMS, instant messaging, websites, e-mails, banner ads, and also electronic signboards.

Digital advertising and marketing entail some of the techniques of direct advertising and Internet marketing. In digital advertising and marketing, conventional methods of promos are implemented digitally. It entails marketing in two kinds, pull as well as push.

Pull electronic advertising calls for the customer to pull or extract the material directly. The consumer needs to approach the advertising issue and see the matter by himself. Instances are sites, online forums, and also weblogs. All these calls for clicking a URL in order to see the web content. The web content that is being displayed does not have to adhere to any standards. The initiative is needed to just present the material on the website or forum and also there is no added price of sending out the details to the customer, however, the client has to make the added initiative of reaching the content. The customer does not need to opt-in for such type of promo and also one message is being viewed by all as well as it can not be individualized. The customers that see the material can not be traced, although the click-through rate can be thought about which provides details about the variety of clicks the message received. This is be done by allowing click-through tracking during the project, which videotapes the information.

Press digital marketing technologies call for the effort of both the marketing expert and the client. The marketing expert needs to push or send out the content to the customer and the client has to take the initiative of getting it. This is an extremely effective kind of advertising and marketing and the financial investments surely make a big return as it produces brand name recognition. SMS, MMS, e-mails, RSS podcasting are examples of press digital marketing. Because the web content is sent to individuals, it can be customized according to the designated recipient. Whether the message has been opened as well as viewed by the client or removed it can be tracked as well as reporting. Info pertaining to the consumer such as name, the geographical area could be mapped. However, when sending this kind of message, particular standards need to be fulfilled as the SMS and e-mails sent out are checked. If the marketer does not adhere to the policies as well as laws effectively, there is an opportunity of messages getting turned down and obstructed, before they reach the targeted audience, as well as the message, is taken into consideration to be spam. Bigger consequences involve marketing professionals getting blacklisted briefly or perhaps completely. The number would certainly be obstructed as well as they won’t have the ability to send any messages in any way. Messages sent out to the RSS feeders need a system with an application to reach when sent by an e-mail marketing system.

Both forms of electronic advertising need to be made use of in harmony to accomplish positive outcomes. A smart marketing expert sends e-mails along with SMS and also makes use of numerous networks to market his products. The kind of messages being sent out must likewise be various from one another. They should not just be text, however computer animations, sounds, and also video clips. There is an opportunity of using the pull and also push message modern technologies in conjunction like the e-mail sent out to a prospective consumer can have a URL or a banner ad, which on clicking downloads information. If there is a huge team of people to be gotten to via email, and Email company can be hired that sending out loads of e-mails to the customers in support of the marketing professional and they take measures so that the messages are ruled out as spam.

Although much of the advertising is opt-in, government legislation, such as CAN-SPAM Act, has actually been passed to shield the consumers from deceitful marketers who would certainly go to any kind of level to advertise their products or hackers or spammers who have a negative intent i.e. like hurting the computer system or mounting adware, spyware on people’s computer systems.
To learn more, click here: https://educateonline.edupay.app

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