Tag Archives: David-Asarnow

Would your clients TATTOO your logo?

Most Entrepreneurs I meet are very confident in what they offer (whether that be a product or service or both), yet sales still stagnate and many still struggling to break through that invisible ceiling in their business…

So why don’t more people want what they have to offer? 

Some might try to convince them they have a sales problem. And although that’s a legitimate variable to consider …

9 times out of 10 it’s NOT a sales problem

Let’s take a quick step back for a moment (I promise we’ll come back full circle) …

Imagine you see something you want to buy. 

Do you solely base your purchasing decision on the item’s functional value (i.e., what can it do for you)

Of course not. 

Products and services are purchased for reasons much more complex than simply because you “need” them.  

As human beings we’re more likely to make our purchase based on the emotions the product or service stirs up inside of us (i.e., what does it make me feel like)? As extreme as it sounds, that’s actually how most people make their purchasing decisions. As far as buying decisions are concerned, our logic informs, but our emotions persuade

Even as everything else in our outside world continues to evolve, absolutely nothing has changed in our “inner world”.  

Interesting enough, a lot of what happens in our brains is emotional, not cognitive. An easy way to think about it is heart over mind. 

There are three factors that come into play when determining what products and services you purchase and who you trust to deliver them: 

These are Emotional, Functional, and Social components. 

Now, when you position your product or service in relation to each of these components, what you are accomplishing is what us marketers call “branding”.  

Branding allows you to resonate with your target market on a much deeper level. Not only that, statistics have shown time and again that people are willing to pay more for brands they recognize and have positive feelings towards. 

When things are branded, our brains perceive them as more valuable. 

For brands that people also feel aligned with …A fierce loyalty can be cultivated. Just think of anyone you know that rides a Harley. How many other companies do you know inspire people to tattoo their bodies with their logo?  

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To be clear, there is a difference between “brand” and “branding”that you need to understand as well. A person’s mental picture of a product or service or experience is the “brand”… Branding is how you intend to create that mental picture in your customer’s mind.  

Branding is achieved through crafting a desirable perception in customers’ minds about your product or service. 

Brand = the emotional connection between the client and the entity. 

Branding = creating the emotional connection you want with your customer. 

Here’s the problem …

Most people hear the word “brand” or “branding” and instantly dismiss it thinking it’s something only big, established businesses need to think about.

A common misconception. 

The fact of the matter is, every company needs a voice. Every company needs a way to showcase what their value is and what they stand for.  

When your message and positioning resonates at a high level with your target market you can ultimately increase conversion rates, encourage repeat purchases, and ALSO inspire unsolicited referrals and word-of-mouth promotion from raving fans. 

Told you I’d bring this around full circle! 

Here’s another great example that’s not as obvious.

Think about your favorite musician. 

A musician is in the experience creation business.  When a musician is able to reach his/her audience by evoking a certain feeling or emotion in them through their music, he/she has succeeded. For people who feel aligned with that musician on an emotional level, a strong loyalty and connection develops. 

One of the best unspoken compliments a musician can get is seeing someone actually singing the words of their song, or moving to the beats and rhythm of their music. 

Now take a moment to think about your business

Are you resonating with your target market as effectively as you’d like to be?

Is the face, feeling and messaging of your brand evoking the right emotion and connection with your audience? 

If you’re still not sure, here are a few characteristics of a strong brand: 

Strong brands sell without promotion. 

Apple is a perfect example. Consumers wait in line for hours to get the latest and greatest from Apple (even if they don’t need it). Consumers will even get on waiting lists and pay top dollar (just to be one of the first to get it). Weaker brands wait to be scooped up only when promotions arise and by bargain hunters.  

Strong brands create brand loyalty. 

Think Amazon. I really don’t think I need to say anything more.  

Strong brands don’t poke at people’s pain to evoke the complete “buy in” that you can help them. 

Are you creating value, building loyalty and exclusivity? Or are you using scare tactics and evoking fear hoping that will motivate your target audience to buy your product or service? 

Now if you’re still not sure …

When’s the last time you spoke to your clients? 

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You know you’ve nailed your message and positioning when your resonance is directly reflecting back to you like a mirror.

If you struggle with stagnant sales and still haven’t reached the pinnacle of success you first dreamed about when you first started your business, start taking a closer look at your brand, your branding, your message and your positioning. 

Because the real competition in today’s marketplace is NOT for the client’s money. The real competition is for their emotions and hearts. 

Always remember heart over mind. People don’t buy what they need, they buy what they want. Wants are emotional and will win nearly every time.

Branding is a tough nut to crack for most Entrepreneurs (even the ones that understand marketing). If you need help with your branding (or any of the other three Business Accelerators that can take your business to the 7 or 8-figure mark), consider setting up a discovery call with us to see if you’re a right fit for our Infinite Business Circle. 

This exclusive program may be right for you if… 

  • You’ve achieved traction in your business and are now looking to grow and scale to the 7 or 8-figure mark
  • You have a killer team behind you that can help you execute and implement all the proven business building strategies and tactical know-how our team of experts will teach you
  • You want to build an Infinite Business to last for generations to come
  • You want guidance and direction from those that have actually done what it is that you want to do in your business … Multiple times over…  

Simply fill out our 2-minute application to see if you qualify, and we can also set up a time to chat. 

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SNAPS & two more secrets to scaling your business

I’m sure you can relate to this one…

When the s**t hits the fan, fingers start getting pointed and the blame game begins…

This seems to be a pretty common theme with businesses we encounter, especially during the growth spurts.

So why is it that individuals don’t usually accept responsibility for themselves, their actions or lack of actions, and feel compelled to point fingers to release them from the blame when something goes wrong or when something isn’t working? 

In my experience, the answer is simple. 

The business lacks Positive Accountability

Here’s a great example… I once was an offensive coach for a youth football team a little over a decade ago.

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(Just a side note: if you love sports, and can make the time, I highly recommend volunteering to be a youth coach for a sport you are really passionate about… it was one of the most rewarding experiences I had the opportunity to invest my heart, time, and energy in. Some of these kids had no one in their life they could turn to or count on or to even give them positive direction and guidance). 

One of the things that we continually emphasized to every player on the team was that EVERYONE on the line has to take the step in the right direction when the offensive line is blocking the quarterback.

If just one person mis-steps and goes in the wrong direction, the quarterback is going to get sacked.

If everyone goes in their “right” direction, only then will we have a chance to block, a chance to pass, and a chance to run. 

Can you imagine how the same thing happens in business? 

Oftentimes, we operate in silos and don’t communicate or collaborate as a team unit as effectively as we could. The result can lead to unclear direction, overlooked steps, and either delayed or failed implementation.  

The vital component in overcoming this challenge is to create a culture of positive accountability

The secret in positive accountability has everything to do with its unique structure. Not only is it exercised top to bottom (like most traditional companies are structured), it’s also exercised sideways, crosswise, bottom to top, and diagonally. 

Everyone holds everyone accountable

One thing I think we’ve done exceptionally well at Business Nitrogen is recognize team members who do amazing work internally (those actions that go above and beyond what even our clients recognize)

In fact, last year we integrated something called “snaps” (and I can’t take credit for this idea, it all goes to Chris Tuff, author of The Millennial Whisperer)

He says rewards and recognition are essential in any organization. 

They don’t have to be financial either. 

Chris calls out his team members in meetings, and gives them “snaps” for the good things they are doing in the company.

We then took it a step further…

We encouraged each team member to give “snaps” to other team members when they do something worthy of recognition. 

We then added a quarterly award for the team member who got the most “snaps”. 

A year after doing this (and giving a total of four awards), I can see the enormous impact that positive accountability has created within our team around our culture. 

Going above and beyond had become “THE” standard amongst the team. 

Performance soared. 

The team was happier than they’d ever been. 

Everything was just BETTER. 

Here’s the ultimate cherry on top… (Yes, there’s more!)

The other HUGE and positive result from this has been the higher bar of accountability that has developed in our team culture…

For example…before, if something wasn’t going well, it wouldn’t be out of the ordinary if a team member didn’t say anything (maybe because they weren’t comfortable “calling out  or questioning another team member” or maybe for fear of causing resentment)

But ever since we established our core values and LIVE by them, the team has absolutely NO reservations holding other team members accountable, questioning things or reminding them something is missing, or something is due.  

What changed? 

A perspective shift of what accountability REALLY means to our team.  

Accountability isn’t looked at, or thought of, or taken as a negative within our team because the intention is different. It’s now, “I’m reaching out because I care” and “How can I help you with this so we can be successful?”

Now I want you to think about you and your team… is at least one thing I mentioned above worth trying to increase performance, productivity, and overall satisfaction? 

If you’re interested, I’ve posted a behind-the-scenes (raw and uncut) look at one of our company meetings and how we integrate our core values in the fabric of who we are and what we do. 

IMPORTANT: You must be a Business Nitrogen Elite Marketing Forum member to view it, so simply join HERE

Sometimes the smallest hinges swing the biggest doors. 

This is definitely one of them. 

To your success, 

-David

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Here’s how to get agency results w/o spending agency $$$

I don’t know many Entrepreneurs who haven’t plateaued multiple times and struggled to reach the pinnacle of success they dreamed about when they first made the decision to start their own business…

So what do you do if you’re stuck, or don’t know how to get to the next level? 

My go-to has always been to find someone who has been there and DOES know HOW… 

I’m sure you’d agree that we all have at least one or two things that we really excel at… it’s what makes us unique. Never have I met someone who excels at everything

Think about the most successful people running some of the most successful companies. Do you think they did it alone? Heck no. 

Look at Apple. Many think Steve Jobs is solely responsible for Apple’s success and visionary approach. But he didn’t do it alone.

Steve Wozniak designed the very first Apple computer and co-founded Apple with Jobs in 1976. In fact, Steve Jobs told his biographer that without Wozniak, there never would have been an Apple.

They both recognized that they had skill sets that complimented each other, and together they could make a bigger impact.

It was collaboration that laid the groundwork for Apple’s success, and that unique alliance changed the world.  

I’m telling you this because I don’t want you to have to learn this lesson the hard way, like I had to…

When I first started out as an Entrepreneur, I actually failed to the point of having only 30 days to turn it around… or lose everything. 

When I say everything, I mean it…my house, my cars, my family, my business, my confidence, my pride… everything. 

At 37, I became the CEO of the first digital portrait studio chain in the US. After successfully franchising it, we grew by leaps and bounds. The company was soaring…

I felt unstoppable, and I was confident I had the formula to success all figured out. 

Until one day I met with the board on the direction I wanted to take the company.  Nothing I hadn’t done over a dozen times before. I show up, make my presentation, everyone gets excited, then I execute on the plan. Everyone’s happy. This time was different though. 

This time, I was told “No”.  

I was honestly confused and didn’t know how to react. Did they not understand my plan?  That’s when I was reminded that I was the Chief Executive Officer (not an Entrepreneur), executing on direction from the Board of Directors.

I worked for them! 

I wasn’t blazing my own trail as I had convinced myself that I was…And just then, a voice inside my head said, “Dave, it’s time to start something on your own. Speak up right now, resign and give them your 90 days notice.” 

So I did.

Man was I energized! I was free! I was finally going to be able to live my life on my terms and do what I want! 

I started with a sizable safety net. I was putting in all the time and the focus but the revenue just wasn’t there. I couldn’t figure it out… What was I doing wrong? 

1 month became 3 months. 3 months became 18 months. And before I knew it, I went from having everything to being hundreds of thousands of dollars in debt. 

Credit cards got canceled. The creditors started calling. Things were so bad I had to ask my daughter to borrow her babysitting money just to pay our mortgage. It was the lowest point in my life. 

When I hit rock bottom, I had just 30 days to turn it around or things would happen I didn’t feel I would rebound from. 

I needed a totally different approach, so I headed out to the woods for a few days to reflect. 

“How did this happen?” became like a song playing on repeat in my mind. Unable to come up with the right answer, I decided to answer this question with another question instead. 

What would my grandfather do? Came to mind. 

My grandfather was a very influential man in my life… He was a salesman most of his life until he decided he wanted more, so at the age of 50 he and my grandmother sold everything, and moved away to start his own business.

By year 2, he was very successful. I remember asking him once how he was able to give up everything and take a risk to start his own business. He answered with one word: Collaboration.  

He was able to leverage his skills, and the relationships and the skills of others in order to make it all happen for him in his business.

And there it was. 

I was trying to BE and DO everything.  I was looking as if it was all on me…That all my previous successes were a solo effort. Far from the case! 

I realized I was missing the key players with the expertise I didn’t possess to make my business work. And as soon as I found those people, everything turned around. 

It also became one of the biggest cornerstones for my success in business to this day. Thirty years, many awards and many successful companies later, it still holds true. 

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Effective Collaboration is a SUPERPOWER in business. 

My team is a shining example of it. They are all superheroes in that they all have their special, unique abilities to propel our client’s businesses forward. Together (all our superpowers combined) we’ve grown and scaled businesses to the 8-figure mark at an accelerated pace. 

There are also businesses we haven’t been able to help… 

I talk to a lot of Entrepreneurs. Many are prospects wanting to hire our team to take them to the next level (and beyond), but they just can’t afford it.  

Let’s face it, having a seasoned team of expert strategists and implementers dedicated to take your business to the 8-figure mark? An investment with my team can range anywhere from $16-$25K a month (depending on what’s needed), and significantly more with performance bonuses. 

One of the things we’ve always wanted to do at Business Nitrogen is find a way to help these Entrepreneurs (those who had incredible businesses but didn’t qualify for our full service agency) get to where they wanted to be. 

We knew there had to be a way for each one of them to benefit from the expertise and know-how our team possessed, and deliver it in a way that they themselves could implement

And that’s when The Infinite Business Circle was born. 

A unique coaching program exclusively for Entrepreneurs who want access to the proven strategies and expert insight from a team of superheroes who have actually done what they want to do… multiple times over. 

But not only that…. Giving them the direction and support to successfully implement it themselves.  

Knowing what we created was unparalleled to any other traditional coaching program out there, we took it upon ourselves to design it quite a bit differently…

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Including the intentional curriculum of incorporating all FOUR Business Accelerators: Branding, Marketing, Sales, and Scale (not just one of them)

And giving exclusive access to our team of experts for each of these Business Accelerators.

Experts that would not only teach you the WHAT & WHY, they will also show you the HOW.  A missing piece so many others haven’t been able to successfully deliver.  

But WE can. 

My team and I have produced incredible results for our clients (time and time again). What comes from that kind of success is a different level of understanding. We’ve seen and experienced things that most people have never seen…

Because of that, we’re able to understand and explain things on a different level. We’re able to consider and identify nuances (that most people dismiss) that are actually quite game-changing.

We’re able to foresee when to pivot and when to stay on course. 

In so many other coaching programs, when challenges arise or bottlenecks occur, no one seems to be there to support you. 

That’s a huge indicator to me that the teacher doesn’t want to take accountability for their student’s results. 

In The Infinite Business Circle, while you are learning proven methods, strategies and solutions for each Business Accelerator (and as you test and implement) we will be accessible to help guide you through it…every step of the way. 

Providing you with the right support exactly when and where you need it. 

Imagine that… Your own team of key players (in areas you need help with most) to help you propel your business to the next level.

Earlier I revealed my go-to whenever I felt stuck or didn’t know how to move forward: “Find someone who DOES know how”.  

The second part to that is “….That is also willing to roll up their sleeves and help you do the same.” 

The Infinite Business Circle is exactly what you’ve been looking for if you’ve achieved initial traction in your business and want to know how you can truly scale and accelerate your results…

Your business. Your legacy. Our purpose. 

Reply to this article or message and include the words “Infinite Business Circle”, and we’ll set a time to see if we can help you scale faster.

Right now we are offering a special “Founder’s Rate” for the first 12 qualified candidates. 

Find out if you qualify…

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Profitable Real Estate Secrets with Blake Cory Get Naked in Business Podcast

Blake Cory is a business builder, innovator, coach and owner of one of Southern California’s top grossing real estate teams. Having built his business from nothing, he is now one of Craig Proctor’s Top Coaches, a NAR 30 under 30 Realtor Finalist, and a top ranked Zillow Premier agent 5 years running.  Tune in to hear David and Blake discuss the importance of creating leverage and knowing how to advertise and create clients yourself.




IN THIS EPISODE, YOU WILL LEARN:

[00:05:03] How Did Failure Set Blake Up For Success?[00:07:24] How Blake Gets Focused[00:10:18] Some Of The Worst Advice Blake Has Heard[00:15:27] Advice For Real Estate Entrepreneurs[00:24:27] What New Belief Or Habit That Improved Blake’s Life?


Connect with Blake Cory:

1. Follow Blake on Facebook, LinkedIn & Instagram

2. Check out Blake’s website

3. Want to work with Blake & his team? Click here to book an appointment!


4. Subscribe & Watch Blake’s YouTube channel





Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook



About Get Naked Podcast



Welcome to the Get Naked In Business video podcast.


So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?


My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.


My name is David Asarnow and welcome to Get Naked In Business. I’m glad you’re here… now it’s time to get naked! GetNakedInBusiness.com

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How a 7-year old Made $1 Million Investing in a Fruit Company with Jerremy Newsome Get Naked in Business Podcast

Hey Get Naked listeners, strip and cleanse your mind for an exciting interview with Jerremy Newsome. Jeremy was able to create and launch a company called Real Life Trading back in November 2014. This starting point has allowed him to assist and enrich tens of thousands of lives while also growing the company organically to a seven-figure business. Jerremy has built a reputation as one of the foremost pioneers in ‘fiscal therapy’. His vigor and drive for helping communities, families, and individuals grow their financial literacy are second to none.

IN THIS EPISODE, YOU WILL LEARN:

[00:01:48] How Forrest Gump Influenced Jerremy [00:06:48] Jerremy’s Upbringing [00:13:59] Trading VS Investing [00:20:50] People Who Are Rich Have Money, People Who Are Wealthy Have Time[00:30:51] Planting A Money Tree Of BeliefsConnect with Jerremy Newsome:

1. Follow Jerremy on Facebook, LinkedIn, Instagram, & Twitter

2. Visit Jerremy’s website

3. Visit Real Life Trading website!



Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

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Doctors Are Entrepreneurs Too with David Asarnow Get Naked in Business Podcast

Joining David today are Dr. Duncan McCollum, Dr. Allison Edmonds, Kristin Knudsen, and Andrea Siebert.  In this short episode, you will hear how turning back your biological clock is important and how fixing issues caused by toxins and heavy metals with Mom and Dad will allow a stronger, healthier baby to be born.



IN THIS EPISODE, YOU WILL LEARN:

[00:02:43] Why Is Turning Back Your Biological Clock So Important?[00:03:44] How To Grow A Healthy Human[00:04:56] Are Baby Books Outdated?[00:05:51] Root Cause


Connect with Dr. Allison Edmonds

Check out Freedom Health Center on YouTubeFollow Freedom Family Chiropractic on FacebookFind more on Freedom Family Chiropractic’s website


Connect with Dr. Duncan McCollum

Check out Dr. McCollum on YouTubeFind more on the McCollum Wellness websiteFollow on Facebook


Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook



About Get Naked Podcast



Welcome to the Get Naked In Business video podcast.


So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?


My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.


My name is David Asarnow and welcome to Get Naked In Business. I’m glad you’re here… now it’s time to get naked! GetNakedInBusiness.com

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The Golden Rule, and why it applies to your business

We all have experienced that ONE client… 

You know, the one you are WAY excited to get on the phone with because you just know the call is going to be productive, positive, and energizing… 

Then there’s the other client. The one that takes the wind right out of your sails when you see their name in your calendar. The one that drains every last ounce of energy every time you talk to them…

What if you could wave a magic wand, and have ALL your clients fall into the first category? 

Who wouldn’t want this?

I’ve learned in life and business that we either attract what WE are, or we put ourselves in a position to attract certain people (positive or negative).

In a nutshell…A magic wand isn’t necessary. 

If you have more than a few clients that fall into the second category (draining, negative, frustrating), it’s time to start asking yourself one very important question:  

Which type of client are YOU?

Are you the person another dreads talking to because the result is draining, negative, and frustrating OR are you the person that another person looks forward to talking to?

Quick story…

I recently ordered a sport jacket from a company online and when it arrived I discovered it didn’t fit. 

I went online and started their return process. During the first few steps I was given the opportunity to double my credit amount on that particular item versus taking a refund for it.  

The catch was that I would just need to use that credit right then and there on their site. 

I thought, “Wow, that’s pretty cool… What a clever way to save the sale and create a raving fan!”

That was until I started having issues with making the exchange through their online system. 

I chatted with their customer support. After getting nowhere (and 20 minutes later), I finally gave up on chat and emailed the company directly. 

I received a response back directing me to just ship the sport jacket back to them in the mail and that they would still honor the double the credit because it was my intention to take advantage of it.

So I mailed it back. Two weeks later, crickets. Three weeks later, crickets. 

A month later, I emailed the company inquiring if they ever received the shirt back. 

I received an email back from a representative saying they did receive the jacket back. 

No additional detail or direction or update given. So I replied back and inquired about my double credit. 

The response back was “I’m so sorry, I know I promised you a double credit, but my manager is not approving it now.”

How do you think that made me feel? (Not a raving fan, that’s for sure).

I ended up emailing back asking if they could go to a higher level.

The representative Marcos sent me this response, “Hey David, I wanted to let you know that I have escalated this as far as I can and we are looking into this further, and will have a response for you on Monday when everyone is back in the office.

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It was Friday we chatted. He never responded.

I didn’t care how good their clothing was…I wouldn’t buy from them again, for one reason, lack of integrity.  

I was fine upfront returning my product for a refund or credit.  

What I am not ok with is a person or company that does not have integrity.  

Integrity and Reliability are two VITAL components to building an Infinite Business

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It all goes back to the principle of treating others as you want to be treated. You may know this as “The Golden Rule”. 

Treat Others As You Want To Be Treated- The Golden Rule 

Does this apply in business? Absolutely it does!

Here’s a great example: I joined a strategy call last week with my team and one of our clients. 

This particular client had been with us for about a year and a half, and I wanted to hop on for about 15 minutes or so just to say hello, see how they were doing, and ask if there was anything we could do for them. 

As soon as I asked how they were doing, the client shifted gears on me and instead of telling me how they were, they immediately started going into how grateful they were for our team… How this team member did this, and then this team member helped them do that…

I couldn’t get a word in edgewise for about 10 minutes (nor did I want to…the team members that were being showered with appreciation were all on the call and I  wanted them to hear every word). 

It was awe-inspiring for me and the team. 

Here’s the best part… 

On our team call earlier that week (before this client call occurred), every team member who was working with this particular client raved about how wonderful they were to work with, and how impressed they were that this client executed everything they said they would to keep things moving forward. 

See how the appreciation goes both ways?   

We have so many clients and businesses that we love working with, and vice versa.  Not only do both sides reciprocate integrity and reliability, both sides share mutual appreciation for each other. 

Some might think I have high expectations… Maybe so.  

All I’ll say to that is: High expectations have served me well in life and in business

Exceeding expectations in business is where my team and I strive to set the bar.  Because of this, MY expectations of others have attracted the best clients and businesses for our company and our culture.

These are the only clients we choose to invest our time and energy into. These are the businesses that are changing the world for the better. These are the businesses making the biggest impact. 

By helping these businesses attain their iconic visions, they can reach even more people in the world. We get to be a part of that. It’s a pretty incredible Flywheel if you think about it… 

So now, think about how this can create a positive shift in your business… 

  • What do you need to do as a leader to make your company the one that people are excited to work with and talk to? 

  • How do you put yourself in a position where people CHOOSE YOU? 

  • When faced with a challenge, how do you react and take care of your client? 

  • How do you train, develop, mentor, and coach your entire team to make sure you’re that ONE company that someone is excited to interact with? 

As always, happy to brainstorm how to get you exactly where you want to be in your business.

Our company’s mission is to help you achieve your vision. In many ways, your vision and your legacy is our purpose.  

Simply message me with some basic contact info and we can set up a time…

click funnels

If I had $1 every time a client thought they needed this…

When it comes to your current strategy, are you building assets OR are you jumping from offer to offer & promotion to promotion

If I had a dollar for every time a client came to us thinking they needed a new marketing funnel 🙂

After doing a deep dive in their business (part of our process at Business Nitrogen to really understand our client’s ultimate desired result), we uncover what they really NEED to move their business forward. 

9 times out of 10 it’s not a new funnel and all the automation that goes along with it. 

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This exact scenario reminds me of a quote by Henry Ford that couldn’t hold more true, “If I had asked my customers what they wanted, they would have said a faster horse.”

It’s the same for us as Entrepreneurs. We are blinded to what it is we really NEED.  So often, we are way too close to our own businesses to see the 30,000 foot view of what it’s really going to take to get to the next level. 

This applies to almost anything in our lives…When you are too close to it, it’s almost impossible to see anything beyond it (long-term view). 

Now… What does my question about building assets vs. jumping from one sales promotion to another have to do with any of that? 

Answer: Everything. 

When I asked you that question, it was to get your mind thinking about your business in the LONG-TERM vs. the SHORT-TERM. 

Jumping from promotion to promotion = Short-Term 

Building assets and value creation = Long-Term

If you want to build an Infinite Business, the only way you’ll succeed is by thinking and acting in the LONG-TERM. 

Ask yourself this question to easily shift from thinking short-term to long-term: 

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If you knew your business was the last business you would ever build and it needed to last for generations to come, what would you do differently than you are today?

Now let’s say your business survives on monthly sales promotions. 

Black Friday promotions, Christmas specials, Get it while you can!, etc.

Don’t get me wrong…There’s nothing wrong with sales promotions.  This strategy does work. Just be careful that you are not training your clients and prospects to sit and wait for the next or better promotion… 

Another popular strategy is the “kitchen sink close.” Late night infomercials coined this strategy decades ago…

“You’ll get everything here worth $10,000 for only $397 plus, you’ll get XYZ as a special bonus if you order within the next 60 minutes.” 

Again, both work, yes. However both also result in an inconsistency of revenue, and lack of sustainability

Which will only serve you in the SHORT-TERM (not the LONG-TERM)

Conversely, when you build assets, you lead with value

Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. 

Leading with value results in consistency and predictability, and indirectly creates a BIGGER impact

Value creators (value assets) build trust and rapport with your audience. They are the stepping stones to building relationships with your clients. 

Value creators immediately exceed expectations, and they also serve to disqualify anyone who is NOT your ideal client. 

Leading with value allows you to also give your ideal clients a result in advance…Making it easier to tie a high-ticket item to what comes next if they decide they want to continue working with you.  

Remember, it takes as much effort to sell something for $100 as much as $500 or even $5000. Think of how much an easier “sell” it will be if you’ve already produced a result for them and a good rapport has already been established…  

The other great thing about building assets is they can be used over and over again. Potentially months, years, even decades. They can be leveraged in multiple ways. 

So instead of thinking “what can we sell today” (SHORT-TERM), shift your mindset to now be thinking about what impact can you create over the next few decades (LONG-TERM). 

When you achieve consistency and predictability in revenue and sales, you elevate your business to the next level. 

With every level you reach, you scale higher and higher. 

david asarnow

Owning the Championship Mindset with Chad Busick Get Naked in Business Podcast

It’s time to get naked with David & Chad Busick.  Chad is the Owner of Championship Mindset, Author of The Rock Tumbler, Mental Toughness Coach & Power of Positive Leadership Trainer.  In this episode you will hear David & Chad discuss the importance of reacting tactically instead of emotionally especially in times like we’re dealing with now due to the pandemic.  As Chad says, even though it’s been a tough year, we still have a lot to be thankful for.  Be sure to listen to the end to hear Chad break down his new book!


IN THIS EPISODE, YOU WILL LEARN:

[00:03:04] Why Is Mental Toughness Important?[00:05:54] Kobe Bryant Story[00:11:47] Self Accountability & Responsibility[00:17:44] How To Turn Your 2020 Emotions Around[00:27:11] Balance – Chad’s View


Connect with Chad Busick:

1. Follow Chad on Facebook, Instagram & Twitter

2. Find Chad on his website

3. Get your copy of “The Rock Tumbler: 16 Life Lessons to Conquer the World by becoming who you’re meant to be.”


Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook


About Get Naked Podcast


Welcome to the Get Naked In Business video podcast.


So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?


My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.


My name is david asarnow and welcome to Get Naked In Business. I’m glad you’re here… now it’s time to get naked! GetNakedInBusiness.com

What Happens When You Gain Weight On PURPOSE? with Drew Manning Get Naked in Business Podcast

Author, trainer & founder of Fit2Fat2Fit, Drew Manning is back to get naked for the second time! This time, Drew is back on the weight gain train! I know, I know…you’re probably thinking, “Who wants to GAIN weight?!” Well, Drew does. Why? Because he wants to expose some of the popular diets that exist right now. He wants to show people the common mistakes that are made when attempting to lose weight through those diets. Listen to the end to hear his ultimate goal. Be sure to follow Drew’s Fit2Fat2Forty journey!!


IN THIS EPISODE, YOU WILL LEARN:

[00:02:15] Why Is Drew Gaining Weight Again?[00:04:57] How Is It Affecting His Mental & Emotional State?[00:10:06] Advice For People Struggling Right Now[00:14:28] How Does Drew Quiet The Voices In His Head?[00:19:42] Number #1 Think He Hopes To Gain


Connect with Drew Manning:

1. Follow Drew on Twitter, Instagram, Facebook, LinkedIn

2. Find Drew on his website

3. Watch Drew on YouTube

4. Join Drew’s Fat2Fit 6 Month Transformation Program


Connect with david asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook


About Get Naked Podcast


Welcome to the Get Naked In Business video podcast.


So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?


My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.


My name is David Asarnow and welcome to Get Naked In Business. I’m glad you’re here… now it’s time to get naked! GetNakedInBusiness.com