Tag Archives: business-advice

Obstacles rooting your future?

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our limiting belief system.  

We all have them. Our beliefs are deep seeded (basically anchored) in our subconscious mind. 

For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”? 

These are examples of limiting beliefs that people  construct in their mind that they then think to be true. 

They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly. 

Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire.

What causes our limiting beliefs? 

Interestingly enough, it starts fairly early for all of us. As children, around the age of 2, the number of connections (synapses) between brain cells doubles. Synapses are where learning occurs, so during this time period (usually this critical stage lasts until about the age of 7), children learn much faster and absorb more. In addition to learning, belief systems are constructed. 

 Growing up, your parents probably had morals and values they tried to instill in you. It could be things such as what career path you should take, what you deserve, how to treat others, etc. From that you end up forming your own limiting beliefs based on what you learned, and what you were told. 

Later in life, we have other people who influence our belief system.  From childhood well into adulthood, the people we surround ourselves with definitely affect our belief system (whether they are authority figures, friends, family, spouses and people we respect). Each have a profound impact on what you accept as “truth”.  

Which is why I firmly believe that the people we surround ourselves with the most have the biggest influence on our behavior, attitudes, beliefs, and results

Motivational speaker Jim Rohn said it best: 

      “You are the average of the five people you spend the most time with.”

So be careful who you choose to spend your time with!

One of the biggest secrets to my success has to do with ongoing mentorship from those I admire. I always have 5 mentors that I learn from at one given time. Some I might have direct contact with, some I might not. 

For those I don’t have contact with, I can still learn from them. I can read books they’ve written, listen to podcasts they broadcast, or watch videos they’ve created.

The key is to keep learning from others who are doing, or have done what it is you are looking to do. Mentorship provides an invaluable learning experience (at any age). 

Experiences play a big role in shaping our beliefs too. When we experience something (negative or positive) we draw conclusions afterward. When we draw negative consultations from experiences, we create negative beliefs that can strongly shape limiting beliefs

For some of us, eliminating these limiting beliefs must start with letting go of the pain or trauma we have associated with it. 

Whether it’s forgiving ourselves for mistakes we’ve made, or forgiving others who have betrayed or hurt us, we must let the pain go. 

With that being said, I’ve found that pain can also be a great teacher.

It gives us the opportunity to achieve gratitude. The more we can focus on gratitude and appreciation (even from the most painful things that we’ve endured or encountered), the easier it becomes for us to learn how to move forward and do everything we can to make sure it doesn’t happen again (or how to do it differently next time).

In any case, we must re-program the story that is anchored in our past, so it doesn’t root our future…

Most of us set goals for our future. Where we want to be, what we want to have, what we want to accomplish. 

Sadly many people never reach goals they’ve set even with all the tools and resources at their disposal. 

Limiting beliefs directly affect the outcome of reaching goals, dreams, and aspirations.

Surprisingly, the failure of reaching a goal doesn’t have to do with the false belief that you can’t achieve it. 

Not exactly, anyway. 

It really begins with the belief of whether we feel we deserve it or not; whether we are worthy or not.

You must believe you are worthy of it and deserve it before you can even believe you can achieve it. 

Do you see the person who deserves what you want when you look at your reflection in the mirror? 

                   Am I worth what I want? 

                 Do I deserve what I want? 

If your answer is no, this is where you need to start reprogramming your beliefs, as if you don’t believe you are worth it or deserve it, you won’t achieve it.

The last HUGE obstacle keeping people from reaching their goals is failure to take massive action, and do what others aren’t willing to do.

Maybe they don’t like what they hear, or they are so afraid of failure that they simply back off and give up. 

Did you know that the people who have experienced the most failures are also the most successful? 

My advice: Start showing up. 

Show up for yourself. 

Show up for what you’ve committed to. 

And stop striving for perfection. Because perfect is the enemy of done.

My last piece of advice to help you reach your goals supports your worthiness and the actions you take.  

To set goals, we need a vision. 

That vision is our inspiration. To stay motivated and get things done, we need to see a way to make it happen. The most important thing about setting goals is to set goals that are meaningful to you, and you can only accomplish what you can envision.

I love using vision boards to set goals. 

A vision board is a picture or collage that helps you make decisions and direct your actions toward your goal. 

Visualizing success in images or drawings creates a mental image of your goal and helps you identify what steps need to be taken to achieve it.

Another process I also recommend you start that I also teach many other Entrepreneurs is something I call E.V.A. It stands for: 

E – Envision

V – Visualize

A – Action

This process should be started after you conquer limiting beliefs that are holding you back. Only then can you take steps to move you closer to your goals and aspirations using this formula that took me over 30 years to refine and perfect.

If you’d like a free copy of the EVA process, simply message me and I can send it to you!

To your success, 

David

Business Nitrogen

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The 2nd MOST important asset (next to your list)…

As Entrepreneurs, our list is one of our most important assets. 

The second most important asset is one that I find missing in 9 out of 10 Entrepreneurial businesses.  

Yet, it’s a vital piece to not only sustaining a business, but in growing and scaling it too… 

Standard Operating Procedures (a.k.a. SOP)

I’m sure you’ve heard this term before. A SOP is a detailed documentation of instructions (written or visual) that describe each step of a process or task. 

The purpose of SOPs are to increase efficiency and deliver consistent outcomes each and every time. 

In many cases SOPs are used to ensure compliance with operational practices.  

Why are these so important? 

Processes that aren’t documented leave room for errors and mistakes. 

Clear enough, right? 

Now consider these reasons that may not be so obvious…

When people on your team have a SOP to follow, they are more productive, as they have exactly what they need to complete the task at hand. 

Without clear instructions, oftentimes, time is wasted searching or looking for instruction and guidance. 

Again, also pretty straightforward. 

The truth is, everyone who works for you wants to do a good job. They want to succeed as much as you want them to succeed, so why not give them all the tools and resources they need to do their job to their best ability? 

I call it setting them up for success. When they win, you win. 

Everyone is happy. 

Now when you don’t set your team up for success, negative consequences start to build, including: frustration, disappointment, delays, mistakes, etc.

And as we already know, unclear instructions and lack of direction long term not only causes all of the above, disconnection and resentment start to fester. After that happens, shortly down the road, either that team member moves on, or you end up letting them go. 

Not many Entrepreneurs are aware of this, but the total cost of losing an employee or team member can range from tens of thousands of dollars to 1.5 to 3 times their annual salary (equating to hundreds of thousands of dollars).  

Don’t believe me? 

Let’s break it down… 

  • Cost of hiring and onboarding a new person (hiring, training, management, time). Note: If you don’t have SOPs in place, training will take even longer. 
  • Lost productivity (a new person may take 1-2 years to reach the productivity of that previous person), especially if the previous person was super efficient and productive. 
  • Lost engagement (other employees who see high turnover WILL disengage and their productivity decreases. Especially when they know the change was not performance-based).  
  • More errors and mistakes (new team members take longer to acclimate, and are often less adept at solving your company’s problems because they aren’t familiar with your company yet). 

Here again is where SOPs can help to speed up the learning curve AND decrease the chances of mistakes and errors. 

  • Training cost (over 2-3 years you likely invest 10-20% of a team member’s payroll or more in training, so they can become more invested in your business and learn how to do new things, etc). When that person leaves, they take that investment with them.  
  • Cultural impact (whenever someone leaves, others question “why?”). We have to remember that people are what we call an “appreciating asset.” The longer they stay with an organization the more productive they get. They learn the systems, know the products/services inside and out, and they’ve learned how to work with the rest of the team very effectively and efficiently.

In a mass destruction scenario, what if the team member who leaves is responsible for things you don’t know how to do, but must do? 

What if what they were responsible for was directly related to your revenue stream? 

Or operations to keep the business running? 

Quite a predicament you’d be facing. 

Bottom Line: Standard operating procedures are crucial, so start making them for your business. 

Yes, they take time, and I think that is the biggest deterrent. Most likely why 9 out of 10 businesses are without them. But in the long run, can you see now how invaluable they really are?

 Not only when it comes to protecting your business; but for growing and scaling it too. 

Taking the time to create SOPs will help you build a solid foundation for your company. Solid foundations allow companies to grow and scale at accelerated rates. 

Lastly, a friend of mine shared a great idea with me after we had discussed everything I have just conveyed to you about creating these for his business. 

Instead of typing up written SOPs, he decided to record video SOPs. Whenever a team member asked him how to do something, instead of just showing them, he decided to record a video and then shared it with them. He kept a library of all his videos, and within a year, he had every single SOP completed within his organization. Pretty smart!

To your success, 

David

Funnel Marketing Expert

The MOST Dangerous Number

As with most advice shared with you as a kid, rarely do you understand what it means until later in life…

One I heard more than a few times growing up was, “Don’t put all your eggs in ONE basket.”  

As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends. 

Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student, (as that was my dream school)

Thankfully I got in, but what devastation I would have felt (she realized this as well) if I wouldn’t have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology. 

After college, when I started in sales, my managers would heed this same warning when it came to clients. 

ONE is dangerous. 

If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him say this: 

“The most dangerous number in business is one.” 

He couldn’t be more right. 

Think about only having one client, one supplier, one distributor, one salesperson, one product, one marketing strategy… 

Would your business survive if you were solely dependent on that one thing and suddenly it disappeared? 

As I started my own businesses, the danger of the number “one” always remained front and center in my mind, especially when it involved direct revenue streams (marketing and sales).

I want to focus on this particular area because contrary to what you might think, (and with all the emerging marketing channels and options available out there), business owners are just NOT diversifying their marketing. 

This absolutely mystifies me. 

I talk with business owners all the time and I’m shocked every time one of them tell me they rely solely on Facebook (for example) for all their lead generation initiatives and depend on one strategy to reach all their revenue goals.

Meanwhile, I’m thinking…

Don’t they realize what’s happening as far as iOS privacy changes? 

I wonder how much their conversion rates and CPL has increased, or if they are even aware…

How many more restrictions will it take before their “sure-fire” channel and strategy come crashing down? 

Don’t get me wrong…I kind of get it. 

It was absolutely thrilling to experience that home-run winning strategy or that killer breakthrough that single-handedly propelled my business forward… 

It was tempting to invest all my energy and money in that “one” sure-fire revenue generator. 

But I would always remember the danger of the number “one”. 

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Never invest all of your energy, attention, or resources in just one thing or place… 

If it disappears you’ll be left with nothing. 

Let’s take a closer look at that “one” sure-fire strategy…

 There’s no reason to stop doing it. In fact, you’d be foolish not to continue running it. 

The smart play is to cover your bases and take advantage of the new opportunities right in front of you. 

The opportunity could be to start testing another strategy. Or channel. Or vehicle in addition to what you’re already doing.   

Back in the day when I started my first business, I didn’t have a lot of money to put towards marketing. 

But what I became very disciplined at, is continually re-investing a portion of that revenue earned from the strategies that were working into different channels until I found another one that worked

I’d continue to do this over and over again. I got to the point of running multiple “sure-fire” campaigns at once and always having one or two “tests” running simultaneously. 

When one stopped working as well, or stopped working altogether (and trust me, one will), I would put it on the back-burner and focus on the other channels and strategies that were working. 

Always be testing.

The key is to make sure that you are never left with just one strategy or channel that you are completely dependent on. This is how to set your business up for long-term growth.    

There’s actually a name for this approach…

Integrative Marketing or Multi-Channel Marketing.  

By diversifying your marketing and integrating multiple channels into your overall approach you’ll also:  

Reach more of your target audience.

You know as well as I do… Our prospects and ideal clients aren’t just in one place. When you expand your reach, you can attract more of your target audience. 

You’ll also re-engage prospects and clients that might also be on those various new channels you develop a presence on. 

Plus, when you utilize multiple channels, you get the added advantage of leveraging them to help boost the other. It’s a great way to coordinate efforts and cross-promote. 

The key to leveraging multiple channels successfully is to first ensure they are the right channels. 

Then make sure your message is congruent and consistent across the board. 

I’m sure you can imagine just how vital these two elements come into play when you start running ads across multiple channels and platforms. 

Not sure how your ad and traffic results measure up? 

Want expert guidance on how to optimize and maximize your ad spend?

Our team manages tens of millions of our client’s ad dollars every year. 

We perform a 30+ point inspection/audit process called an Ad Audit where we identify any and all gaps from the first touch point to the last.  

Many of our clients instantly cover this audit investment just from one or two improvements we uncover for them. 

To your success, 

David

Active Campaign Certified