If you aren’t already using videos and animations in your online marketing, you should be. There are several good reasons to do so. Here are a few more: Adding videos to your marketing efforts can be an effective way to communicate with your audience. Every business can use videos to tell their story. Achieving efficiency in communication is vital for all of us, even the most complex ideas can be communicated effectively using videos. If you want to see if your customers are reading your copy, just look at their faces when they are reading it. If they are not engaged, their faces will tell the story. Animated videos (or “sketches”) are a great way to capture attention and keep it. They’re entertaining and, more importantly, they make it easy for people to retain the key points you are trying to communicate. People love to watch videos. They keep the message clear and simple. Often, when someone is struggling to understand something, they will turn to graphic (visual) representations rather than reading long documents or listening to audio presentations. Simplicity is one of the keys to effective communication. And many people say that video is the most effective communication tool on the web. If you have a complicated idea, product or service, consider using video to communicate it.