YYes and when you overlap, what happens is Google is confused. Hey, you got 50 posts on SEO or 50 posts on link building. We don’t know which ones should rank for link building. By consolidating, and having less content pieces, and only having one page per topic, you get way more traffic, and what’s one website where you Google for anything they rank? – Uh, I don’t know.
YouTube? – Youtube, but that’s owned by Google. – Wikipedia. – Wikipedia. There, you got me.
So Wikipedia ranks for pretty much everything. Have you ever been on Wikipedia and noticed that they have 20 pages on the same topic? – Never.
– It’s only one page per topic. – Right.
Of course. – And they just make the articles longer and longer. That’s why they do well. There’s no cannibalisation. So don’t just keep writing more and more content.
Focus on updating more than continue on writing new pieces of content. If you’re going to write new pieces of content, it should be on ones that are on new topics that you haven’t already covered. – [David] Or you could do content clusters where you have the overarch, you taught the different subtopics of the building- – That’s true, the point David’s making, and we do this as well, where we write multiple articles on SEO, let’s say there’s SEO, link building, on page SEO, audit, competitive analysis. We’ll do content clusters, where you’ll have a main article and let’s say “What is SEO”? Or “SEO Overview” and then we link to other articles that break down specific things.
That’s called content clustering and that works really well. But we wouldn’t have two or three articles that talk about “The Beginner’s Guide to SEO”, then the next one is “What is SEO”? The next one, “The Newbies Guide to SEO”. Do you see how that’s too much overlap? You want to make sure you break it down into different segments.
Now, going back to tools, we covered three. A few more that I love using- Crazyegg. Crazyegg shows me how people are engaging with my website.
How far they’re scrolling. Where they’re clicking.
It allows me to take that data and, within Crazyegg, you don’t have to be a developer, you don’t have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it’s not just about getting traffic, it’s about converting those visitors into conversions. Another tool that I love using is called Subscribers. It’s through push notifications.
People will come through to your website, but they don’t come back.