The next huge wave of growth in online advertising sales jobs will come from mobile marketing and text message advertising. Text message traffic has exploded in the past 4 years. According to the Direct Marketing Association 2010, the average number of texts sent per month over the past five plus years. All indicators show the numbers continuing to grow, and according to Erich Schmidt, Google’s Chief Executive, companies today should think about putting their mobile marketing efforts ahead of their Internet advertising campaigns. For that reason, many of the same people cutting their teeth in the Internet Marketing Arena and Online Advertising Business are salivating to jump on this next wave. Where is your cell phone right now? My guess is about no more 3 feet away. Let’s face it, we have become a mobile society. All you need to do is observe people and you’ll quickly realize why mobile marketing and text message advertising needs to be an intricate part of your marketing strategy. Do you know anyone without a cell phone? I don’t, and it is estimated as of December 2009, there were 286 million active cell phones subscribers in the United States with a population of 308 Million. We are more connected than ever before, we get information instantly, and as a result it’s not hard to understand why everyone has become so reliant their cell phones. Mobile phones are becoming the consumers primary connection point to the world around them. That is why it is estimated by 2015 one out of every three businesses in America will have a mobile marketing program. Are you going to watch the largest shift in communicative history, or take advantage of it? There is a huge need right now. Furthermore, for those willing to jump on this opportunity during the early days will have a chance to earn insane incomes.
For some businesses sending a message every week is OK. If there is something new to say each week then customers will not mind hearing about it. The overarching principal still applies that all messages must be relevant, helpful, timely and engaging. On the other hand too infrequent communication can look like the relationship is not important, that messages are only sent ‘when you want something’, for example when another Sale is on. For many businesses a message once per month is well accepted and appreciated by customers. The first time a business uses mobile marketing it is very important for their customers to know that they are in control of what arrives on their personal mobile phone. Tell them how to opt-out. Be clear that receiving the messages is not costing any money and they can easily opt-out of receiving them at any time. This puts your customer in the driver’s seat and they are more likely to stay happily ‘opted-in’. It is also a requirement under the Australian SPAM legislation that people must have opted-in to receive communications from a business and be able to easily opt-out of any electronic communications. If you use one of the SMS Marketing service providers it is important to check that they are SPAM Act compliant in all areas. There is no question that engaging with your customers more often is a great thing to do and that using the mobile phone is a great way to do it. It is personal, cost effective and widely accepted. It improves customer service, loyalty, repeat sales and the bottom line.
Mobile marketing can be done in an extremely effective way. It is one of the methods of marketing that have become very popular in the recent times. With passage of time and this marketing tool will surely impress people to great extent. This approach to marketing products and services is slowly spreading all over the world and advertisers are using this technique in best possible way. There are different ways of mobile marketing. SMS is one of the best ways to market a product through mobile phone. The concept of SMS has a personal touch. It includes direct interaction with clients and thus is very effective. With just a SMS to the client you can market your brand very effectively. If the customer feels the SMS to be fruitful he/she will surely respond to the SMS. Here comes one important point. It is important to determine the targeted customers while mobile marketing. Without having targeted clients in mind your efforts may simply go in vain.
It is the simplest marketing technique Marketers across the world use simple messages to promote their products and services through mobile devices since the screens of these devices are smaller than desktops. This means that the marketer does not have to develop complicated content or intense graphics for promotional campaigns using the mobile. While this becomes both cost and time effective for the marketer, it is easier for understanding by a person who is not technologically sound. The possibility of going viral rises Promotional campaigns sent to mobile devices can be shared faster than other marketing means. There is a possibility that one person will share the campaign with another just at the click of a button. Since the campaign goes viral, visibility of products and services of organizations also rises. Tracking of the marketing process becomes easier Using mobile marketing techniques makes it easier for the marketer to keep track of the progress of the campaign. For example, he/she can now easily view whether messages were opened, read, or deleted by the target customers.
Although the web is quite literally overrun with advertising, nobody has taken serious note of the alternative that is staring them in the face. There is still very little competition in mobile marketing. This massive market could be yours to fully exploit at will! The statistics show that over HALF of all new Internet connections are from mobile “smart-phones” over 5 billion mobile phone owners are carrying miniature computers around with them in their pockets or handbags 24 hours a day seven days a week. Furthermore, statistics prove that over 90% of people keep their phones within 3 feet of themselves 24/7. And yet it is a fact that the majority of online marketers simply have no idea how to market to people who aren’t glued to their PC. Do you realise that with mobile advertising your Ad is going to be the ONLY Ad on the Page! For this very reason the conversion rates achieved with mobile marketing completely blow those achieved on internet marketing right out of the water. Imagine just how easy it would be to grab a person’s attention without the distraction of numerous AdWords and flashing banners on the page.
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